For many organisations, their company vehicles (delivery lorries, service vans, etc.) are seen by more people than any other type of advertising they do. As those vehicles drive through towns, cruise the motorways, or wait at traffic lights, they are mobile adverts for the organisation. The question for the company to ask themselves is, “Do our vehicles reflect our brand in the way we want it reflected?”
The pictured Pest Control stretch limo driving through a town, along with three of their traditional “bugs.” Talk about capturing attention!
Vehicles like the other one pictured, which I cannot imagine reflects the brand image the company desires. But desire and execution are two different things. When that vehicle shows up at a customer’s home or business, an impression is instantly made regardless of the company’s desires.
If you have vehicles in the field, what brand message are they communicating to your current and potential customers? Just take a moment to think about how many people will see your company’s vehicles TODAY.