“Everything Speaks” – every detail of a company’s physical environment is communicating a message (positively or negatively) about the company’s brand. Such as stockroom doors left open in full view of customers, dirty or dusty shelves, messy desks, etc.
The Managing Director of one firm took this approach to heart and he started carrying a digital camera with him, taking pictures of good and bad Everything Speaks examples (primarily bad) throughout the office. As a part of his regular staff meetings, he would have a short photo presentation highlighting what he’d seen during the week. It wasn’t always the most popular agenda item of his meetings, but it certainly made his point clear and problems were quickly taken care of.
So why not take a walk through your operation with a digital camera and do the same thing? Yes, it could rub some people the wrong way, but I guarantee the Everything Speaks message would get around pretty quickly.